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If your child has developed a gambling addiction through online platforms or mobile apps, you may be entitled to compensation for the devastating harm they have suffered.
What started as “fantasy sports” has become a gateway to devastating gambling addiction for an entire generation of young sports fans.
Since the Supreme Court’s 2018 decision empowering states to legalize sports betting, gambling companies have aggressively marketed to sports fans of all ages. Despite laws prohibiting underage gambling, these companies use sophisticated tactics to ensnare teenagers and underage adults on sports betting, often starting before they turn 18 and continuing as they become legal adults with established gambling problems.
Between 60% to 80% of high schoolers say they have gambled for money in the past year, and up to 6% acknowledge being addicted to gambling;
79% of young adults aged 16-25 have gambled before turning 21, according to survey data conducted by the Council on Compulsive Gambling of New Jersey in collaboration with Seton Hall University;
A May 12 2025 study on “Frequent and Problem Gambling in Public School Students”, published in JAMA Pediatrics, found that, among a representative sample of 13-17 year old public school students in Minnesota (where sports gambling was measured at the time the study was conducted) 75% of “Problem Gamblers” and 25% of “Frequent Gamblers” in that age cohort gamble online;
Digital sports betting operators have nearly doubled their advertising spending from a reported $1 billion in 2021 to nearly $2 billion in 2023. Certain sports gambling companies employ targeted strategies specifically designed to capture young sports fans through:
Young people recalled encountering sports betting advertisements on social media the most (10–14 ads per week);
Using popular sports and entertainment figures to normalize gambling for young fans;
Using popular sports and entertainment figures to normalize gambling for young fans;
Creating apps that look like video games, disguising the serious nature of gambling;
Promoting high-risk parlay bets that combine multiple wagers with exponentially lower odds of winning, marketed as “easy money” despite their mathematically poor value.
Major U.S. gambling companies like FanDuel, DraftKings, and BetMGM use TikTok, Instagram, and other youth-popular platforms offer promotions—like free bets, odds boosts, and “bet with friends” features—wrapped in humor, memes, and influencer-style content. A 2024 University of Bristol study found that over 75% of posts lacked responsible gambling warnings, and nearly half used informal, youth-oriented language. Complementing these findings, a UK study during the 2022 FIFA World Cup reported that 92% of 11–17-year-olds saw gambling ads, and 63% could name at least one gambling brand unprompted. These campaigns make gambling seem familiar and appealing—well before young people are old enough to legally bet;
During live sports games, teenage sports fans are now constantly exposed to gambling ads. Sports broadcasts now average nearly 3 betting messages per minute, with flashy live odds, in-game promos, and “bet now” overlays woven directly into the game itself. These messages are shown so often, and in such casual ways, that gambling starts to feel like a normal, even expected, part of watching sports, including for those who are not old enough to legally gamble;
Allowing bets on individual plays, at-bats, or possessions to maximize betting frequency. Platforms now allow users to place bets on individual moments within a game—like the outcome of the next pitch, play, or possession. This dramatically increases the number of betting opportunities in a single event, turning every second into a chance to wager. Because these bets are fast, unpredictable, and often based on instinct rather than strategy, they significantly reduce a bettor’s chances of long-term success. For young or impulsive users, this style of rapid-fire betting can be especially risky and addictive;
Many gaming apps now include social elements like public leaderboards, group chats, “follow your friends’ bets” features, and influencer-endorsed picks. These tools create a sense of community where constant discussion about betting is normalized. For young people—especially those immersed in online culture—this makes betting feel like a social activity rather than a financial risk, lowering the perceived seriousness of gambling and encouraging peer-driven behavior;
Young people addicted to sports gambling report experiencing:
Families report devastating financial consequences:
The legal landscape is rapidly evolving as the true scope of underage online sports gambling becomes clear:
NCAA President Charlie Baker reported that the NCAA had found 175 infractions of its sports-betting policy since 2018, with 17 ongoing investigations;
Multiple states are investigating gambling operations and marketing to minors, including Pennsylvania, California, Massachusetts, and Indiana;
The City of Baltimore recently filed a lawsuit against DraftKings and FanDuel claiming unfair, abusive, or deceptive trade practices, asserting that the online sports betting companies are “hoping to hook [on gambling], and then ultimately exploit, as many users as possible.”
Widespread youth gambling activity: Between 60-80% of high school students report having gambled for money in the past year, and up to 6% meet the criteria for gambling addiction, indicating widespread exposure despite age restrictions.
Inadequate age verification: Many online gambling platforms fail to deploy robust “Know Your Customer” (KYC) protocols required to verify users’ ages and identities. KYC standards in regulated industries typically require multi-layered identity proofing, such as uploading a government-issued ID, verifying a mobile number, cross-referencing databases, and in some cases, using biometric scans (e.g., facial recognition). Many popular online sports gambling apps and websites fail to meet this standard and, instead, accept self-reported age or allow minimal checks—like credit card entry—as sufficient, making it easy for minors to bypass restrictions.
Some online gambling companies and fantasy sports platforms increasingly collect personal data from users under 18—often through free-to-play games or fantasy apps—and later use that data for direct gambling marketing once the user turns 18. This raises serious legal and regulatory concerns.
Targeting former minors with retained data: Some companies build long-term behavioral profiles of underage users, then target them with gambling ads the moment they reach legal age. Such practices can violate state privacy laws that require opt-in consent for data use from users aged 13–16;
Constructive knowledge standard: Platforms that knew or should have known they were collecting data from minors—even if users self-declared a false age—may still be liable for violations, particularly if the platforms failed to use meaningful age verification;
Retention and profiling risks: Retaining youth data to build predictive gambling profiles may violate emerging “data minimization” and “age-appropriate design” standards, such as those established by the California Age-Appropriate Design Code Act.
Online sports betting platforms are not just targeting adults who understand the risks—they are also creating environments where young users are especially vulnerable to misleading promotions and unsafe features. Here are some of the most common consumer protection failures that put families at risk:
Misleading Ads and False Promises: A number of gambling apps advertise "risk-free bets," "boosted odds," and "easy wins"—but the reality is far different.
Letting Users Bet Money They Do Not Have: Some platforms allow people to place bets using money they have not actually deposited yet through “bonus credits,” deferred payments, or even credit cards linked to the app. This means users—including underage adults—can accumulate debt or overdraft their accounts without realizing it until it is too late. Though not technically a loan, these practices function like one: encouraging riskier bets by removing the natural pause that comes with spending real cash.
Hiding or Ignoring Responsible Gambling Tools: While betting companies are quick to promote flashy offers, they often fail to promote or enforce tools designed to protect users.
Low awareness of safety tools: A 2024 peer-reviewed study published in the Journal of Gambling Studies found that less than half (46.3%) of young people recalled seeing any advertising related to responsible gambling tools despite near-universal exposure to betting ads themselves.
Limited friction for high-risk users: Features like time limits, spending caps, or self-exclusion are often buried in settings or hard to activate, and rarely come up unless the user seeks them out.
Online sports betting platforms are not just targeting users—they are contributing to a growing public health crisis, especially among young people. Through design choices, lax safeguards, and aggressive marketing, these companies are fueling addiction and putting vulnerable groups at risk.
Creating a public health crisis: Gambling addiction rates are rising fastest among young people, who are more likely to take risks and less likely to recognize harmful behavior. In one national study, 2.1% of youth ages 14–21 met the criteria for problem gambling, and 6.5% were classified as at-risk or problem gamblers using a validated clinical tool (SOGS-RA)
Targeting vulnerable populations: People ages 18–24 make up just 22.5% of the general population, but account for 34.3% of those with problem gambling behaviors related to sports betting. This shows that gambling companies are not just reaching young people—they are affecting them at higher rates than any other group.
Failing to Keep Minors Out: Despite clear evidence that teens regularly access gambling content, platforms continue to use weak or ineffective safeguards.
Many apps allow users to enter a birthdate without verifying it—making it easy for minors to create accounts.
Some platforms collect behavioral data through free-to-play or fantasy games, then use that information to market real-money gambling once the user turns 18.
In short, companies know that minors are using their products—and they have failed to take meaningful steps to stop it.
Why Young People Are at Higher Risk
According to a University of Minnesota study, youth are at four times the risk of adults for developing pathological (compulsive) gambling: 6% of the teens who have tried gambling develop the most severe form of gambling addiction (pathological gambling), compared to about 1.5% of adults.
Problem gambling impacts about 4-8% of youths, compared to just 1% of adults. According to the Massachusetts Youth & Risk Toolkit, “children introduced to seemingly harmless betting by age 12 are four times more likely to engage in problem gambling later in life.”
A teen’s brain, with an underdeveloped logic center, is not wired yet to weigh risk and make healthy choices ;
Gambling disorders can begin in children as young as 10 years old;
Economic Damages
Courts may permit additional damage claims to punish companies for:
Young people’s passion for sports makes them particularly vulnerable to betting addiction;
Marketing research demonstrates how advertisers seek to align sports betting with the culturally valued aspects of being a sports fan—including friendship, support for your team, fan loyalty, thrill, winning, and power;
Young sports fans believe their expertise gives them an edge in betting;
With year-round sports, there are always new wagering opportunities;
The majority of sports betting takes place on mobile phones, mostly on betting apps. Unlike other heavily regulated “vice” products and services (e.g. alcohol, tobacco, vaping), which require purchase at a physical store, here, the store lives in children’s pockets.
A significant portion (43.3%) of young adults were first exposed to gambling between the ages of 11-16. Many young people first encounter gambling through “free” fantasy sports leagues that:
Inadequate Federal Oversight
At present, there is no dedicated set of federal regulations specifically regulating gambling online. States regulate–unevenly–how sportsbooks and online gambling companies can operate but give companies wide latitude over what they can say in advertisements, which is a break from the constraints on other industries where there is a risk of addiction, such as tobacco. There is no nationwide standard for advertising disclosures, age verification, or addiction warnings.
The American Gaming Association (AGA) has established the Responsible Marketing Code for Sports wagering, but these are voluntary standards. However, advertising regulations are often viewed as a complete failure and are riddled with loopholes that allow sportsbooks to groom the next generation of gamblers.
Industries like tobacco, alcohol, and pharmaceuticals are subject to strict federal regulations around marketing, labeling, and access due to addiction risks. Gambling, by contrast, enjoys far more leniency in its advertising, especially online and on social media—even though it also carries high addiction potential.
When it comes to holding gambling companies accountable for targeting children and teens, experience matters. At Schenk Law Firm LLP, we bring a unique combination of industry knowledge, legal firepower, and a decades-long record of standing up for vulnerable communities.
We Specialize in Online Addiction Litigation
Our legal team does not just understand the law—we understand the sports betting ecosystem and how the players within it are ensnarling a new generation of users:
Deep knowledge of how sportsbooks operate and market to young audiences
Understanding of the technology platforms (like TikTok, Instagram, and in-game apps) used to reach underage users
Familiarity with the psychology of gambling addiction in adolescents
Ability to quantify the emotional, psychological, and financial harm caused by early gambling exposure
Powerful industries accountable:
Played a lead role in helping to recover billions of dollars from Big Tobacco in the 1990s for deceptive marketing to youth
A successful track record against Fortune 500 corporations, including industries with vast legal resources;
Recognized among the nation’s top consumer protection mass tort attorneys.
When your family has been harmed by the deceptive and dangerous practices of the gambling industry, you need a firm that’s seen this playbook before—and knows how to fight back.
At The Schenk Law Firm LLP, we believe that every family deserves justice—regardless of their financial situation. That’s why we handle youth gambling cases just like we do all of our major consumer protection cases:
Free, confidential case evaluation with one of our experienced attorneys
No upfront costs to pursue your case. We take on all the upfront financial risks of litigation.
Contingency fee arrangement - you do not pay, and we are not compensated, until we recover for your losses, through either settlement or trial.
Building Your Case
Banking and credit card statements showing gambling transactions.
Screenshots of betting apps and account histories.
Medical records documenting addiction treatment.
Academic records showing impact on school performance.
Communication records with gambling companies and gambling-related texts and social media messages
1. Free consultation to evaluate your case
2. Investigation into your child’s gambling history
3. Filing lawsuit against responsible companies
4. Discovery phase to uncover company internal documents
5. Settlement negotiations or trial preparation
6. Resolution and compensation for your family
Act quickly – statutes of limitations may apply to your case. The sooner you contact us, the more evidence we can preserve and the stronger your case becomes.
By taking legal action, you’re not just seeking compensation for your family, you’re helping to:
Successful litigation can force sports gambling companies to:
Learn more about eligibility to file a lawsuit, the responsibilities of gambling companies, the potential impact on a plaintiff’s future, and the types of compensation that may be available.
Unlikely. Courts generally require that plaintiffs show they were harmed by the misconduct of the company, not their own actions or the actions of a consenting adult. If a parent knowingly helped a minor access gambling sites, it would likely be considered consent or complicity, which could undermine the claim and make it difficult to hold the company legally responsible.
The sports gambling industry makes billions in profits while destroying young lives. Pennsylvania and New Jersey, both of which legalized sports betting in 2018, have each raked in more than $225 million in taxes. These companies have teams of lawyers working to protect their interests. Your family deserves experienced legal representation to fight for justice and compensation.
Every day you wait, more evidence may disappear and legal deadlines may approach. Contact us immediately for a free, confidential consultation about your family’s case.
If you suspect your child, or someone in your family, is struggling with gambling addiction, seek professional help immediately. You can contact the National Problem Gambling Helpline at 1-800-GAMBLER or visit https://www.1800gambler.net for confidential, 24/7 support.
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